Safety Margins: Text and important images must fall within the end boxes. Extending important elements beyond those lines can cause problems during cutting, folding, and assembly. Parts of images or text can end up being trimmed off or fall directly on a fold.
Cut Lines: This is approximately where your art work will be trimmed. Keeping all text and important images inside the 1/8th inch safety margins will prevent their unintended loss during cutting.
Bleeds: This are is going to be completely trimmed away during the cutting process. only solid colors, background images that intentionally run off the page should extend through this area. Having bleeds ensures that your artwork will not have a thin white border around it.
Folds: Be very careful running any text or important image over folds. Text, especially text under 9 pt. can be hard to read if it is falling on a fold.
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